Sunday, December 06, 2009

Mad for Mad Men


My latest show of interest is "Mad Men" so if you've got any inside information about what's coming, keep it to yourselves. It takes place in the late 1950's-very early 1960s (there's a reference for some of the guys getting on the bandwagon for Richard Nixon) and centers around an NYC ad agency. In the opening episodes the admen are trying to salvage their Lucky Strike account now that the government and the medical profession is cracking down on cigarette advertising.

Don Draper is, I guess, the moral center (?) of the show. Amidst the womanizing, drinking, and working, he's the mystery man--no one really knows how he comes up with the great ideas or what he's like away from the office. We'll see--Mr. Moral Center has a mistress and is not averse to "accidentally" kissing a client. Oops. He does look mighty fine in that suit, though. Wowza.


The men don't stand out as much as the women...look at those dresses. I love them. Keeping your figure would definitely be important in working those dresses and those shoes. I know TV is a more stylized version of the real world, but the treatment of the women, and their attitudes toward each other, is fascinating. When the new girl shows up for her first day of work, she's told by several men to shorten the skirt, raise the heels, and tighten the sweater. She learns which men to avoid, which to "play with" and which are the ones that are marriable. One wife is having "nervous problems" at a time when psychiatry is seen as a fad, like last year's candy-pink oven. After running her car into a fire hydrant she worries that someone could be killed, or worse. Worse being their daughter having a scar on her face. Which would be OK for their son, but not their daughter. The neighborhood divorcee is not allowed to have any contact with the husbands--and what makes her even more ostracized is her strange habit of going for walks to clear her head. The children play house, their conversations peppered with phrases like, "I like sleeping on the couch" and "I don't like your tone." Every. single. person. has a cigarette in one hand and a cocktail in the other. At work, in the afternoon--all the time. Men work and chase secretaries. Woman keep a neat house and raise quiet well-mannered children and don't ask questions. No wonder these were the parents the completely freaked when their children discovered the late 60's as teenagers. It's hard to imagine, growing up when I did, what women endured and the roles they played, how dependent so many of them were on men. Any woman who steps out of line is ostracized. For all the talk about "catching a husband" at work, when the new girl tries to get birth control pills, she's given a lecture about not being married and being "that kind of girl." Everyone talks about "that kind of girl" so somehow you're supposed to kind of be "that kind of girl" but just enough to land a husband, but not so much that anyone finds out or notices.

I can't say much for the interior design, though. For all of the lovely garden party florals and twinsets the women wore, the knotty pine and plaid wallpaper screams cheap cabin decor. And given the status of the characters on the show, I don't think it's supposed to be cheap. I can see how it's a short hop to autumn gold and avocado green. Will Pottery Barn decor be this dated in 30 years?

4 comments:

andalucy said...

I haven't seen the show, but my grandmother was a mother of young children in the late 50s/early 60s and I can't imagine anyone more different from the people you describe on this show. That is/was a wonderful generation of people and I think they deserve better.

Mama Ava said...

I agree, Lucy. I know TV should never be the barometer by which anything is measured and the show is definitely trading off generalities. There had to have been loads of women marching to a different beat, whether is was from circumstances, or faith, or opportunities.

I read a book by Bill Bryson called "The Life and Times of the Thunderbolt Kid" about growing up in the 1950s in the Midwest and how the events of the world made that time so unique in our history. It's hilarious,but his family had 2 working parents and a mom who was less than stellar about keeping house and he remarks about how different they were from his friend's families.

It made me think of all the women who wanted something different, or who knew they were being restrained, but couldn't find a way to step out. And for those that did, it was a significant achievement in many ways.

Ave said...

I haven't seen the show either, but it sounds intriguing.

Unknown said...

well i have seen all the Mad Men episodes and this show is brilliant. The 60's look gives it a pleasant uniqueness. but it doesn't mean its for only those who has seen that era.